What are the main benefits of Fino Premium Touch Shampoo?
Shiseido Fino Premium Touch Shampoo is specifically formulated to repair dry, damaged, and chemically treated hair. It focuses on three core benefits: moisturizing, strengthening, and smoothing. By using a serum-inspired formula, it helps to deeply hydrate the hair shaft, repair the cuticle, and leave hair with a healthy, silky shine.
Is Fino Premium Touch Shampoo safe for daily use?
Yes, this shampoo is gentle enough for daily use. Despite its rich, serum-based ingredients, it is designed to cleanse the scalp effectively while providing intense nourishment to the strands. It is ideal for those who wash their hair frequently but want to avoid the stripping effect common in traditional clarifying shampoos.
Does Shiseido Fino Shampoo help with frizzy hair?
Absolutely. The formula contains high-quality beauty serums, including Royal Jelly EX and PCA (Para-chloroamphetamine), which help to tighten the hair cuticles and lock in moisture. This process significantly reduces frizz and flyaways, making the hair much more manageable and easier to style, even in humid conditions.
Is this shampoo suitable for colored or bleached hair?
Yes, Fino Premium Touch Shampoo is highly recommended for color-treated or bleached hair. These chemical processes often leave hair porous and brittle; the "Beauty Serum" formulation in the shampoo helps to fill in these gaps in the hair fiber, restoring elasticity and preventing the color from looking dull or "straw-like."
What is the "Beauty Serum" formula in Fino Shampoo?
The "Beauty Serum" refers to a concentrated blend of skincare-grade ingredients adapted for hair care. Key components include Royal Jelly for deep nutrition, Trehalose and Sorbitol for moisture retention, and PCA to strengthen the hair from within. This ensures that the hair is treated with the same level of care and potency as a facial serum.
Should I use the Fino Shampoo and Mask together?
For the best results, it is highly recommended to use the Fino Premium Touch Shampoo followed by the Fino Hair Mask. While the shampoo cleanses and prepares the hair by opening the cuticles slightly to receive nutrients, the mask provides a deeper level of repair. Using the full line ensures maximum smoothness and shine.


























